Our Story

A glimpse into our journey to a more sustainable lifestyle.

welcome to earth baby eco boutique

Your ultimate destination for natural, organic, and eco-friendly baby products and kids products that align with your values and make parenting a joyful adventure.

Our Journey to Low-Tox Living

Upon relocating from Canada to New Zealand to be with my partner, I delved into the world of low-tox living, spurred by my newfound environment and lifestyle. Little did I know that this journey would become even more significant when we welcomed our first child 18 months later. When our first son was born, he faced severe food allergies that led us on a challenging path of discovery and research. This experience deeply resonated with us and reinforced our commitment to providing safe, allergen-free products for our children. Each of our three children has faced allergies, so we've spent many days and late nights soothing crying babies and feeling their pain. This personal experience became a driving force in our mission to offer products that meet our strict criteria for sustainability, safety, and quality.

Understanding your challenges

At Earth Baby, we understand the pain and challenges that parents face when their children are going through a difficult time. We've been there, and we're here to support you every step of the way. When you shop with us, you can trust that every item on our site meets our rigorous standards, ensuring a safe and healthy environment for your little ones.

Research Done For You

We've done the research for you, so you can shop confidently and save time, knowing that every product is a trusted choice for your family and the planet. Our friendly and knowledgeable team is here to guide you, offering personalized assistance and expert advice (we're mamas, too!) to help you make informed choices that align with your values and needs.

Commitment to Sustainability

Sustainability isn't just a checkbox for us—it's woven into the fabric of everything we do. From the products we sell to our packaging practices, we're dedicated to reducing our environmental footprint while ensuring that your shopping experience is seamless and enjoyable.

Proudly New Zealand-Owned & operated

We're proud to be a small New Zealand-owned and operated business. Orders are lovingly packed by our small but mighty team and shipped from Dunedin, New Zealand. Each purchase supports our local community and contributes to our dream of creating a greener world for our children.

Our Vision

Our vision is clear: to be the leading trusted source for baby and children's sustainable shopping. We believe that every small eco-friendly choice adds up to a greener future for our children. From our doorstep to yours, we're here to make your eco-conscious journey delightful, effortless, and naturally beautiful.

A Judgment-Free Zone

We created Earth Baby Eco Boutique (formerly known as Naked Baby Eco Boutique) as a judgment-free zone because parenting is tough enough without all that extra noise! We believe that small changes can make a big difference and that those changes should be sustainable for the long haul. We're here to offer you a variety of eco-friendly options so you can make the best choices for your family—no fear-mongering; no guilt trips. You do you, and we're here to help every step of the way!

Join Us

Join us at Earth Baby Eco Boutique and experience the joy of shopping sustainably without compromising on quality or style. Together, we can create a brighter, greener world for generations to come. We'd love to hear more about your journey to eco living and a more sustainable lifestyle, so please reach out to us at 

At Earth Baby, you're part of the family, naturally. And, we're so glad you're here.

With love and eco-hugs,

Ashley and the Earth Baby Eco Boutique Team xox

Ashley & Family

Ashley purchased the business in 2014 and has been working in the business as CEO since. She is supported by her partner, Regan, and three little loves, Braxden (8), Hesten (5), and Thomassen (1).

Annalise & family

Annalise began working with us in October 2021 and is a Jill of All Trades. From social media to customer service to website stuff and more, this superstar is all over it! She is supported by her partner, Elliot, and three little loves, Azaelia (14), Grayson (8), and Mackenzie (6), as well as her newest (furriest) love, Zeta the pup.

Molly & Family