From baby gifts to big kid gifts, enjoy up to 25% off storewide. Ticking off their Christmas wish lists have never been this easy! Hurry, sale ends 11:59 PM on Monday, November 27, 2023.

PLUS, buy 5 or more items and save AN ADDITIONAL 10%!

No codes required. All prices are as marked.

*Prices are final - Cannot be used in conjunction with any other offer or discount code (including points redemptions).

Watch For special door crashers and promotions throughout the event!

Throughout the week we'll be announcing different promotions and door crasher products at crazy prices! Keep an eye out on social media and your Inbox to stay in the loop.

shop with confidence

We can tell you right now that these will be the lowest prices of the festive season, so there's no need to worry that a better deal might come along!


'Tis the season to be jolly! Surprise your little ones with festive themed toys, decor, socks and calendars. There is something for everyone, even Rudolph!

save on wooden toys & gifts

Save on Santa's favourite wooden toys for boys and girls on the 'Nice' list.

Made by elves in the North Pole Workshop, these toys are sprinkled with magic dust to help grow their imagination and creativity.

save on dolls & dollhouses

Little boys and girls will love taking care of and dressing their dolls long past Christmas Day.

From Feeding Sets to Bathrobes we’ve got everything a little mummy or daddy will need to take care of their dolly.

*Gifts not intended for dolls on Santa's Naughty list.

EXTRA SAVINGS | get an additional 10% off when you buy 5 or more items

Simply add 5 or more items to your cart and you'll automatically receive an ADDITIONAL 10% OFF!

No codes required - simply "Add to Cart" and we'll sort the rest (applies to Outlet items, too!). Your savings will automatically appear.

a special word about black friday

I know there may be some of you wondering why an eco-friendly business is participating in the mass-consumerism movement that is Black Friday.

Well, we've thought long and hard about it and have come to the following conclusions.

Whilst Black Friday may be seen as a vehicle for encouraging mass consumer spending and the concept of excess, we see it as an opportunity to try to make our products more accessible (for a short period) for consumers.

This year, more than ever, we believe that to be true. It continues to be a tough one for many, and we want to be able to help in whatever way that we can.

We're very aware of the fact that eco-friendly and organic products tend to cost more money and may not be affordable for every family. So, while you may be wanting to give something a try, it simply may not fit into the budget.

By participating in Black Friday, it's my hope that if you've had your eye on something that may have been out of reach prior to the promotion, you may be able to grab it for you or your family now.

In keeping with this sentiment, we firmly believe in buying less, but choosing well. Our products are of the highest quality and built to withstand the test of time. We hope that, while they may cost more money, you will be prompted to choose something of higher quality, and buy less "things".

And, finally, at the end of the day, we are a retail business. The Black Friday movement has grown extensively over the past few years in New Zealand and Australia.

While we may not 100% agree with everything that it stands for, at the end of the day, we're a retailer (and a retailer trying to operate in a recession in a post-COVID environment), and promotions such as this have become customer expectation (and, again, this year it seems that customers are counting on it more than ever).

Being a small business, we find it crucial to participate in this promotional period. It's the trend in consumer spending at the moment, so we need to ride the trend to be successful during the holidays as well.

It's our hope that consumer buying trends may change over the coming years, as people continue to become more aware of the impact of overconsumption in our society. These trends, sales, and promotions are 100% driven by consumer spending habits.

Until that time, though, for the health of our business, we need to participate in some capacity. Unfortunately, given our small size, we're not going to change those habits alone. So, we're seeing it as our opportunity to assist people in making greener choices for their family and the environment (and making them more accessible), while making their consumer choices this holiday season.

Thank you for your understanding!