- Free NZ shipping on orders $125+
- Earn rewards points on every purchase
- Buy now, pay later with Afterpay at checkout
- We ship worldwide
- Order by 11:00 AM for same-day dispatch
- No-hassle returns & complimentary one-way exchanges
- Gift wrapping available
This multi-purpose Merino swaddle wrap is so many things — a swaddler, buggy rug, baby capsule cover, extra sheet, change table essential, and a nappy bag BFF! Not to mention, its merino wool goodness is totally renewable and helps wick away moisture, while regulating temperature.
Looking for some pieces to coordinate with your beautiful swaddle wrap? Try the merino onesie, merino scratch mitts, merino singlet onesie, and/or merino baby hat.
Available in: Babu Denim, Babu Rose, Cream, Periwinkle Stripe, Sage Stripe, Walnut Stripe and Walnut
Merino wool is a naturally renewable resource that is 100% biodegradable. Unlike synthetic fibres, it leaves no microplastics.
Known for its skin-loving qualities, merino keeps baby warm when it's cold, and cool when it's hot. It's lightweight, durable, machine washable, and 100% natural, making it gentle on our planet. Breathable and soft on the skin (not itchy to wear), studies have shown that sleeping babies in merino tend to have a deeper, more restful sleep.
Babu Merino is certified by the Woolmark Extra Fine Merino standard and is approved for machine wash. Garments that carry the Woolmark logo meet their strict performance standards which influence fibre content, colour fastness to light and liquid, durability, and laundry testing. The wool fibres in Babu garments have been tested to ensure the fibre diameter is 18.5 micrometers or less in the basics range and 21 or less in the heavier-weight outerwear, placing their wool in the Extra Fine category. The Woolmark certification promises the highest quality garments, while ensuring they are 100% natural, renewable, biodegradable, and can be traced through the supply chain.
We recommend gentle detergents that are eco-friendly for your baby's skin. Non-chlorine-based soakers should NEVER be used on merino – please refer to merino washing instructions on your garment.
The durability of the fabric means it will keep its shape for years. Merino wool dries super-fast, making it perfect for busy families. It's also static resistant, so it picks up less dust, making it an excellent option for little ones with asthma or allergies.
Ali started Babu in 2002 after not being able to find the right type of baby bedding she wanted for her son, Jack - nicknamed 'Babu'. Thousands of sheet sets, hooded towels, newborn blankets, and mini merino wool hoodies later, Ali is still busy designing, sourcing, and manufacturing.
With a background in wound-care nursing, Ali is a stickler for what can and can’t touch a baby’s skin. If we’ve heard "your skin is your largest organ" in our office once, we’ve heard it 1,000 times. That’s why the natural fibres of organic cotton and merino wool are so important to her. You’ll feel her signature for simple design and superb quality in every Babu product.
Ali pays attention to the small stuff, making sure her products stand the test of time. Longstanding quality is very important to her, so you can feel confident storing your Babu goodies away for your next children, friends, and family - that is if they haven’t been kept as precious keepsakes.
Above all else, family comes first for Ali and that is carried through here at Babu. Having a community that understands and supports the trials and tribulations of starting a family means so much. When Ali says family comes first, she means it - we are a family here at Babu! Hers, ours, and yours.
How is Babu Made?
"Be kind!” - It’s one of the first and most important things we try to teach our children. Kindness underpins everything we do at Babu - from the suppliers and manufacturers to how we operate in our local Auckland office.
All employees here in New Zealand, as well as all of our international partners, are freely employed and paid above the living wage. They work in safe and temperature-controlled environments that are not locked down. We are in constant contact with all of our international key team members. We know all of our workers personally, and if you follow along with us you will meet them too.
At our office in Auckland, your orders get packed, soft toys get hugged, and notes get written before your Babu purchase can start the long journey with you, to share in all the special memories and moments, inside your home and with the families that are closest to you.
Solar Powered
Our Organic Cotton facility in India is 100% solar powered and also supplies power to its local community grid.
Solar power is a renewable energy source and doesn’t emit any harmful fossil fuels or greenhouse gases into our atmosphere. It is more efficient than traditional power generation and reduces water consumption and noise pollution.
Carbon Neutral
Beyond being solar-powered, our facility is carbon-neutral. A carbon-neutral factory means all emissions are balanced by carbon removal, which results in a net zero carbon impact on our planet.
100% of the water used for printing, washing, and producing our garments is recycled and re-used; this ensures no water is wasted or polluting the environment.
Kindness to Our Environment
We are committed to using GOTS (Global Organic Textile Standard) cotton. GOTS is a strict standard that ensures kindness to people and the environment at every step of the way during cotton production.
We are working to become 100% plastic-free. Recycled scrap fabric garment bags and compostable courier bags replace conventional plastic packaging.
We purchase cotton from a farmer’s cooperative. A group of local farmers has pulled their land and facilities together to create a communal business in India. Purchasing from the cooperative enables us to support local schools and provide essential bio ovens for cooking and heating in the village.
Here's the Quick & Dirty Rundown of Everything You Need to Know for Shipping & Delivery:
For the full details on all of our shipping information, please pop on over here.
OUR GUARANTEE TO YOU
Naked Baby Eco Boutique guarantees that you will be delighted by your shopping experience with us. If you are not happy with any aspect of your purchasing experience, please let us know so we may resolve these issues. Our aim is to not only meet our obligations under the Consumer Guarantees Act, but to exceed our customers’ expectations.
Returns and Exchanges (The Quick and Dirty):
More about
Babu
Babu was started by Ali in 2002 after not being able to find baby bedding for her son, Jack (aka 'Babu'). With a background in wound-care nursing, Ali is a stickler for what can & can’t touch a baby’s skin, hence why natural fibres like organic cotton & merino wool are so important to her.
Longstanding quality is paramount, so you can feel confident storing your Babu goodies away to hand down - if they haven’t been kept as your own precious keepsakes!
★★★★★Kathy BarnesNaked Baby Eco Boutique is my favorite online business for baby shopping. The clothing is very well made and eco friendly and the service is excellent. I highly recommend it.
★★★★★Georgia McChleryOrdering online for gifts was super easy! Great website and super fast delivery. Fantastic quality teething toys and wooden blocks. Such a cool store Ashley, thank you! :-) xx
★★★★★Louise SaundersAshley has gone out of her way to help me every time I've ordered, and honestly I'm starting to order more and more. It's hard to find truly eco baby products you can trust. It's so nice that Ashley has done the work for me. Postage is fast, communication is prompt and the website is lovely to use.
★★★★★Jess B.It’s the second time I have purchased from naked baby for a special occasion in my family. I couldn’t be more pleased with the quality and the service I received. I recommend them to anyone looking for something special.
★★★★★Jade W.Really happy with all our purchased from Naked Baby, such a great selection of really good quality baby clothes and products and quick shipping too! We will continue to purchase from Naked Baby as we've been so happy with everything so far!
At Naked Baby Eco Boutique, we have carefully selected each and every baby product to align with your vision to raise your children in a sustainable, low-tox environment. We have scoured the globe to source the very best in baby carriers, blankets, beautiful organic baby clothing, formula, modern cloth nappies, natural baby skin care and eco toys. Using our firsthand experience, we've created a one-stop shop for families wanting natural, organic baby goods from brands they can trust. We know these products are the best because we use them, too.
This multi-purpose Merino swaddle wrap is so many things — a swaddler, buggy rug, baby capsule cover, extra sheet, change table essential, and a nappy bag BFF! Not to mention, its merino wool goodness is totally renewable and helps wick away moisture, while regulating temperature.
Looking for some pieces to coordinate with your beautiful swaddle wrap? Try the merino onesie, merino scratch mitts, merino singlet onesie, and/or merino baby hat.
Available in: Babu Denim, Babu Rose, Cream, Periwinkle Stripe, Sage Stripe, Walnut Stripe and Walnut
Merino wool is a naturally renewable resource that is 100% biodegradable. Unlike synthetic fibres, it leaves no microplastics.
Known for its skin-loving qualities, merino keeps baby warm when it's cold, and cool when it's hot. It's lightweight, durable, machine washable, and 100% natural, making it gentle on our planet. Breathable and soft on the skin (not itchy to wear), studies have shown that sleeping babies in merino tend to have a deeper, more restful sleep.
Babu Merino is certified by the Woolmark Extra Fine Merino standard and is approved for machine wash. Garments that carry the Woolmark logo meet their strict performance standards which influence fibre content, colour fastness to light and liquid, durability, and laundry testing. The wool fibres in Babu garments have been tested to ensure the fibre diameter is 18.5 micrometers or less in the basics range and 21 or less in the heavier-weight outerwear, placing their wool in the Extra Fine category. The Woolmark certification promises the highest quality garments, while ensuring they are 100% natural, renewable, biodegradable, and can be traced through the supply chain.
We recommend gentle detergents that are eco-friendly for your baby's skin. Non-chlorine-based soakers should NEVER be used on merino – please refer to merino washing instructions on your garment.
The durability of the fabric means it will keep its shape for years. Merino wool dries super-fast, making it perfect for busy families. It's also static resistant, so it picks up less dust, making it an excellent option for little ones with asthma or allergies.
Ali started Babu in 2002 after not being able to find the right type of baby bedding she wanted for her son, Jack - nicknamed 'Babu'. Thousands of sheet sets, hooded towels, newborn blankets, and mini merino wool hoodies later, Ali is still busy designing, sourcing, and manufacturing.
With a background in wound-care nursing, Ali is a stickler for what can and can’t touch a baby’s skin. If we’ve heard "your skin is your largest organ" in our office once, we’ve heard it 1,000 times. That’s why the natural fibres of organic cotton and merino wool are so important to her. You’ll feel her signature for simple design and superb quality in every Babu product.
Ali pays attention to the small stuff, making sure her products stand the test of time. Longstanding quality is very important to her, so you can feel confident storing your Babu goodies away for your next children, friends, and family - that is if they haven’t been kept as precious keepsakes.
Above all else, family comes first for Ali and that is carried through here at Babu. Having a community that understands and supports the trials and tribulations of starting a family means so much. When Ali says family comes first, she means it - we are a family here at Babu! Hers, ours, and yours.
How is Babu Made?
"Be kind!” - It’s one of the first and most important things we try to teach our children. Kindness underpins everything we do at Babu - from the suppliers and manufacturers to how we operate in our local Auckland office.
All employees here in New Zealand, as well as all of our international partners, are freely employed and paid above the living wage. They work in safe and temperature-controlled environments that are not locked down. We are in constant contact with all of our international key team members. We know all of our workers personally, and if you follow along with us you will meet them too.
At our office in Auckland, your orders get packed, soft toys get hugged, and notes get written before your Babu purchase can start the long journey with you, to share in all the special memories and moments, inside your home and with the families that are closest to you.
Solar Powered
Our Organic Cotton facility in India is 100% solar powered and also supplies power to its local community grid.
Solar power is a renewable energy source and doesn’t emit any harmful fossil fuels or greenhouse gases into our atmosphere. It is more efficient than traditional power generation and reduces water consumption and noise pollution.
Carbon Neutral
Beyond being solar-powered, our facility is carbon-neutral. A carbon-neutral factory means all emissions are balanced by carbon removal, which results in a net zero carbon impact on our planet.
100% of the water used for printing, washing, and producing our garments is recycled and re-used; this ensures no water is wasted or polluting the environment.
Kindness to Our Environment
We are committed to using GOTS (Global Organic Textile Standard) cotton. GOTS is a strict standard that ensures kindness to people and the environment at every step of the way during cotton production.
We are working to become 100% plastic-free. Recycled scrap fabric garment bags and compostable courier bags replace conventional plastic packaging.
We purchase cotton from a farmer’s cooperative. A group of local farmers has pulled their land and facilities together to create a communal business in India. Purchasing from the cooperative enables us to support local schools and provide essential bio ovens for cooking and heating in the village.
Here's the Quick & Dirty Rundown of Everything You Need to Know for Shipping & Delivery:
For the full details on all of our shipping information, please pop on over here.
OUR GUARANTEE TO YOU
Naked Baby Eco Boutique guarantees that you will be delighted by your shopping experience with us. If you are not happy with any aspect of your purchasing experience, please let us know so we may resolve these issues. Our aim is to not only meet our obligations under the Consumer Guarantees Act, but to exceed our customers’ expectations.
Returns and Exchanges (The Quick and Dirty):